DNA Marketing – What Does It Mean for Advertisers and Consumers?

 DNAAs competition intensifies, businesses are going beyond online tracking to find better data for their marketing strategies. Hugo Boss now uses body heat to track shoppers and identify areas in the stores that are most visited. Other advertisers use facial recognition technology in their digital advertising display to tailor personalized message to the shopper.

Miinome, a start-up in Minneapolis, is betting that genetics-based advertising is the next big thing. Paul Saarinen, CEO of Miinome, will shed light on the company’s vision and innovative business model that will change the relationship between the marketers and the consumers. What new advertising models will emerge from this? Should we be concerned or intrigued?  Listen to the interview now to learn more about the new trend.