Let’s Build A Car – Co-created, Open Source Vehichles Now A Reality

Local MotorsMany industries have integrated the crowdsourcing model into their businesses, but few envisioned the possibility of community-created vehicles. Not only is car design complex, but manufacturing is another matter. Few new companies have succeeded in making automobiles in the U.S.

Local Motors wants to change the way cars are designed, built, purchased and owned. More than five years after it was created, the company launched the first car in the world co-designed by a virtual community of engineers and designers. I spoke with the president and CEO, John Rogers, today about his vision to transform the auto industry. We discussed the business model,  interesting projects in the pipeline, as well as his views on the keys to marketing innovation and the future of the auto industry.

Listen to the interview now.