Enterprise Gamification – Mixing Fun with Business

FinalCover_mediumThere are more than 145 million active gamers in the U.S., with an average age of 37. What’s more, a recent survey showed that 61% of CEOs and CFOs are playing games during their working hours, so it’s not surprising that more companies are finding ways to use games to engage employees and customers in order to drive better business results.

In this episode, I’ll speak with Mario Herger, Senior Innovation Strategist at SAP Labs in Palo Alto, about how companies are incorporating gamification into their business strategies. He’s the author of an upcoming book, “Enterprise Gamification: Exploiting People by Letting Them Have Fun”.  Click on the BUY button to listen to the interview for great insights.