Couch Commerce – How It Is Changing Online Shopping Experience

CoffeeTable-Vertical-v001-mkTablet sales grew by 75% in Q4 2012, to reach a record total of 52 million, according to IDC. Approximately 55% of tablet owners reported that they’re using their devices for buying products, compared to only 28 % of smartphone users. However, despite their portability tablets are used mainly in the comfort of consumers’ homes, thereby offering new ways to shop online, as well as consume content.

In this episode, we’ll discuss the shift in shopping behavior and how retailers are adopting to the change. Ben Choi, CEO of CoffeeTable will share his insights about the growth of so-called “couch commerce” and how his company is helping retailers to take advantage of the trend.  Click on the BUY button to download the podcast.


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