The End (And the Beginning) of Marketing – How Mobile Is Transforming Marketing

Social media has empowered consumers to influence how others think about your brand. Marketers are no longer the only ones driving brand messages.  This forces marketing people to shift their focus from broadcast to interaction.  With increasing adoption of mobile devices, how will it further the change that has been brought about by the social media revolution?  Mobile devices are changing the way consumers search for information and make purchase decisions. What are the trends and best practices in mobile marketing?

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