Riding the Wave of Digitalization: How Publishers Rewrite Their Own Future

With all the news about closing of bricks-and-mortar bookstores, you may be surprised to learn that the publishing industry is healthy and expanding, albeit during a time of unprecedented change. Not only are Americans reading more than in the past, more than 16 million people are engaged in writing. However, we’ve also seen tremendous change in the sales channels and content format for books and related products. In this program, Nancy Aldrich-Ruenzel, VP of Pearson’s Peachpit Creative Pro Technology Group, will share insights on how the company has managed to transform its strategies to thrive in the digital economy.  Linda Holliday, serial-entrepreneur and CEO of Semi-Linear, will also join us to discuss the startup’s new app, Citia, and how it will reinvent our reading experience. Listen to this episode now.