Growing and Sharing: The Collaborative Consumption Movement

The explosive growth of online communities for sharing, swapping, trading and lending is reinventing the way that we consume and build relationships. This new shift is changing how we do business and is called the collaborative consumption movement. Companies like ZipCar grew by 30% last year, and Airbnb has seen its bookings increase four-fold during 2011 by capitalizing on collaborative consumption. Join me on Business Reinvention for an insightful conversation about the emerging collaborative economy with Jeffrey Manheimer, VP of Business Development at Tripping.com, and Paolo Parigi, Assistant Sociology Professor at Stanford. We will explore how changing consumption and social behaviors could pose new business challenges and opportunities for companies. Listen to the interview now.

 

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The Sharing Economy – A New Social and Business Paradigm